

This branding and social media project was developed for Sandra Nicolini, a guide and practitioner of Chamanismo Evolutivo (Evolutionary Shamanism), to visually represent her unique spiritual approach and deepen her connection with a growing online community. The visual identity combines earthy elegance with symbolic richness, using illustrations of power animals as secondary brand elements to evoke intuition, transformation, and ancestral wisdom. These illustrations serve not only as aesthetic features but also as spiritual touchpoints that reflect the core values of Sandra’s work. For social media, the project includes a series of cohesive, visually engaging graphics designed to inspire, inform, and resonate with her audience. Each piece was created to maintain harmony between mysticism and clarity, allowing the brand to stand out while staying true to its essence.