

AMBA is a fresh and vibrant food concept that blends the bold flavors of Middle Eastern cuisine with the healing wisdom of Ayurveda. Inspired by the balance of the Doshas (Vata, Pitta, and Kapha), AMBA creates unique, healthy falafel-based dishes designed to nourish both body and soul. Our branding goal is to capture AMBA’s essence: a joyful fusion of cultures, wellness, and flavor. With a tone that’s young, warm, and uplifting, the visual identity and messaging will reflect a playful yet grounded spirit — inviting everyone to eat well, feel good, and enjoy the ride.