Hacé Cuentas

The “Hace Cuentas” (“Do the Math”) campaign was developed for Quatro Housing to promote their new 10-year financing plan, designed to help families achieve the dream of owning their own apartment. The campaign encourages potential buyers to rethink their monthly expenses and realize that, with Quatro’s accessible plan, homeownership is closer than they think. Through a mix of emotional insight and practical messaging, “Hace Cuentas” speaks directly to the financial aspirations of middle-income families, empowering them to take the first step toward long-term stability and independence. This campaign was conceived and executed by Brokers Comunicación Estratégica, an advertising agency based in Córdoba, Argentina, known for crafting powerful, locally resonant brand messages.